About Us

The Self family first ventured into development in the 1960s, when the late James C. Self Jr. helped build Sea Pines’ first golf course, the Ocean Course. In 1978, the family started the development company, then called Greenwood Development. We would later acquire Palmetto Dunes Oceanfront Resort and the land that would become Shelter Cove Harbour and Marina. In addition, to our ventures on Hilton Head Island, we have planned, developed and managed residential and commercial projects such as The Reserve on Lake Keowee in Sunset, South Carolina; Big Canoe in the North Georgia mountains and The Greenwood Building, a commercial office building in picturesque Uptown Greenwood, South Carolina.

Years of experience give us many advantages, but the greatest of those has been the opportunity to develop a long track record of keeping our word. What we promise, we deliver. What we set out to do, we put every ounce of our effort into doing. We lay out our values clearly–and we stick to them. Put simply, we always strive to do the right thing. For our customers, for the land, for our communities and resorts, for our neighbors, and for our company.

When all is said and done, our business is: